Developing e-Booklet For Online Advertising: A Need Analysis On Enterpreneurship Education

Authors

  • Desy Wahyuningrum Mujiati Universitas Negeri Jakarta
  • Suyitno Muslim Universitas Negeri Jakarta
  • Rina Febriana Universitas Negeri Jakarta

DOI:

https://doi.org/10.51276/edu.v2i1.73

Keywords:

Advertising, Entrepreneurship, Marketing , Media Development, Needs Analysis

Abstract

Abstract: This research aims to describe the results of the need analysis in developing e-booklet for online marketing in the entrepreneurship subjects. Its need analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales applications such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship;(3) The use of the needed media in practicing online marketing. This research uses surveys, observation, in depth interviews, and literature study methods in collecting data. The conducted survey involving 47 alumni of SMK Tata Boga. It showed 96% of them stated that attractive product images can attract consumers; 94% agreed that creating attractive drawings is part of entrepreneurship lessons. The literature study found the book of marketing material is so theoretical. The results on observing the students in class XI and interviewing the entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) The offline marketing methods are still taught; 2) There is an absence of interactive learning media to make online advertising on product marketing in entrepreneurship subjects. In conclusion, this study emphasizes the needs of interactive learning media in the students’ learning activities. Thus, the findings in this research is beneficial in developing e-booklet as online advertising marketing media in the entrepreneuship education.

Abstrak: Penelitian ini bertujuan untuk mendeskripsikan hasil analisis kebutuhan untuk pengembangan media pembelajaran e-booklet pemasaran online di mata pelajaran kewirausahaan. Dalam penelitian ini, analisis kebutuhan mengacu pada: (1) Kesempatan besar menjadi wirausaha pada prodi Tata Boga karena hadirnya teknologi aplikasi penjualan online seperti Gofood, Grab food, dan sistem penjualan Open PO; (2) Masalah pembelajaran kewirausahaan yang bersifat teori; (3) Media yang dibutuhkan dalam praktek pemasaran  online. Penelitian ini menggunakan metode survei, observasi, wawancara dan studi literatur dalam mengumpulkan data. Hasil survey yang dilakukan terhadap alumni SMK Tata Boga yaitu 96% menyatakan gambar produk menarik bisa menarik minat konsumen; 94% setuju bahwa membuat gambar yang menarik adalah bagian dari pelajaran kewirausahaan. Hasil studi literatur buku yang digunakan materi pemasaran bersifat teoritik. Hasil pengamatan pada siswa kelas XI Prodi Tata Boga dan wawancara guru kewirausahaan di SMKN 1 Tambun Selatan ditemukan bahwa: 1) Guru masih mengajarkan metode pemasaran Offline; 2) Belum ada media pembelajaran interaktif untuk membuat iklan online pada pemasaran produk di mata pelajaran kewirausahan. Hasil penelitian ini menyimpulkan bahwa siswa memerlukan media pembelajaran interaktif dalam kegiatan pembelajaran. Dengan demikian, penelitian ini digunakan dalam mengembangkan media e-booklet pemasaran iklan online pada mata pelajaran kewirausaaahan.

Downloads

Download data is not yet available.

References

Abreu, A., Rocha, Á., Carvalho, J. V. de, & Pérez Cota, M. (2017). The electronic booklet on teaching-learning process: Teacher vision and parents of students in primary and secondary education. Telematics and Informatics, 34(6), 861–877. https://doi.org/10.1016/j.tele.2016.08.011.

Alalwan, A. A. (2018). International Journal of Information Management Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42(June), 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001.

Antonaci, A., Dagnino, F. M., Ott, M., Bellotti, F., Berta, R., De Gloria, A., … Mayer, I. (2015). A gamified collaborative course in entrepreneurship: Focus on objectives and tools. Computers in Human Behavior, 51, 1276–1283. https://doi.org/10.1016/j.chb.2014.11.082.

Anwar, M. I. (2009). Implementasi Manajemen Stratejik Dalam Pemberdayaan Sekolah Menengah Kejuruan. Bandung: Citapustaka Media Perintis.

Arthur, Riyan ; Luthfiana, Yusrina; Musalamah, S. (2019). Analisa Kebutuhan Pengembangan Media Pembelajaran Pada. Jurnal Pendidikan Teknik Sipil (Jpensil), (December). https://doi.org/10.24114/ebjptbs.v5i2.

Bambauer-Sachse, S., & Heinzle, P. (2018). Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions. Journal of Business Research, 84(May 2017), 233–242. https://doi.org/10.1016/j.jbusres.2017.11.025.

Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism, (xxxx), 1–12. https://doi.org/10.1016/j.ausmj.2020.01.001.

Espigares-jurado, F., Muñoz-leiva, F., Correia, M. B., Sousa, C. M. R., Ramos, C. M. Q., & Faísca, L. (2020). Journal of Retailing and Consumer Services Visual attention to the main image of a hotel website based on its position , type of navigation and belonging to Millennial generation : An eye tracking study. Journal of Retailing and Consumer Services, 52(August 2019), 101906. https://doi.org/10.1016/j.jretconser.2019.101906.

Food, G. (n.d.). Grab Food Merchant.

Gofood. (n.d.). Go food merchant.

Jannah, S. N. (2017). Analisis Open Order Dan Close Order Terhadap Minat Beli Produk Online Shop Studi Pada Snjcollection. Kompetensi, 11(2011), 244–255.

Kriz, A., Nailer, C., Jansen, K., & Potocnjak-Oxman, C. (2020). Teaching-practice as a critical bridge for narrowing the research-practice gap. Industrial Marketing Management, (June 2019), 1–13. https://doi.org/10.1016/j.indmarman.2020.02.017.

Kytö, E., Virtanen, M., & Mustonen, S. (2019). From intention to action: Predicting purchase behavior with consumers’ product expectations and perceptions, and their individual properties. Food Quality and Preference, 75(February), 1–9. https://doi.org/10.1016/j.foodqual.2019.02.002.

Laing, S., & Masoodian, M. (2016). A study of the influence of visual imagery on graphic design ideation. Design Studies, 1–23. https://doi.org/10.1016/j.destud.2016.04.002.

McClure, C., & Seock, Y. K. (2020). The role of involvement: Investigating the effect of brand’s social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53(October 2019), 101975. https://doi.org/10.1016/j.jretconser.2019.101975.

Niebuhr, O., & Tegtmeier, S. (2019). Virtual Reality as a Digital Learning Tool in Entrepreneurship: How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches. FGF Studies in Small Business and Entrepreneurship. https://doi.org/10.1007/978-3-030-20138-8_6.

Rahayu, I., & Sukardi, S. (2020). a Needs Analysis for the Development of E-Modules Project-Based Learning. Jurnal Pendidikan Teknologi Kejuruan, 3(1), 41–45. https://doi.org/10.24036/jptk.v3i1.3923.

Ratten, V., & Usmanij, P. (2020). The International Journal of Entrepreneurship education : Time for a change in research direction ? The International Journal of Management Education, (November 2019), 100367. https://doi.org/10.1016/j.ijme.2020.100367.

Reihan, F. (2010). New Concept of Digital imaging. Jakarta: PT Elex Media Computindo.

Satrianawati. (2018). Media dan Sumber Belajar. Sleman: CV Budi Utama.

Shaouf, A., Lü, K., & Li, X. (2016). Computers in Human Behavior The effect of web advertising visual design on online purchase intention : An examination across gender. Computers in Human Behavior, 60, 622–634. https://doi.org/10.1016/j.chb.2016.02.090.

Yaumi, M. (2018). Media dan Teknologi Pembelajaran. Jakarta: Prenadamedia Group.

Zhang, S., Pauwels, K., & Peng, C. (2019). ScienceDirect The Impact of Adding Online-to-Offl ine Service Platform Channels on Firms ’ Offline and Total Sales and Profits. Journal of Interactive Marketing, 47, 115–128. https://doi.org/10.1016/j.intmar.2019.03.001

Downloads

Published

2021-01-01

How to Cite

Mujiati, D. W., Muslim, S. ., & Febriana, R. . (2021). Developing e-Booklet For Online Advertising: A Need Analysis On Enterpreneurship Education. Edunesia : Jurnal Ilmiah Pendidikan, 2(1), 34–42. https://doi.org/10.51276/edu.v2i1.73